About

“$50,000“

That was my introduction into how much companies were spending to produce videos.

Back when I first started my career, my company produced a really nice video about the financial crisis of 2008. When someone mentioned the price tag, my jaw hit the floor.

But that wouldn’t be the last time I would be shocked at how much money was being paid to deliver basic corporate videos.

There is no question I understood the value of being able to communicate a message via video, but the price tag was something I could never get over.

I felt I could figure out how to do these videos with the only expense being equipment, which I could get at a fraction of what it took to produce one video externally.

So I started doing research on the video production process. After countless hours of research (well north of 100 hours; maybe 200) and running into many roadblocks of useless information and tutorials, as well as giving management a “what do you have to lose?” speech on letting me do one myself, I got the chance to put everything I researched into practice.

Long story short – we started producing all of our videos in-house; saving the company tens of thousands of dollars every year.

What I’ve realized is that I’m not the only one who is shocked at the cost to produce a video for your business. But very few people have the time and/or willingness to put the hours upon hours of research into figuring this out on their own.

Fast forward nearly 10 years and with the experience of countless videos behind me, I decided to start sharing what I learned over the years to help make your learning curve a whole lot easier than mine.

Are you ready to learn everything you need to know to start creating professional videos for your business?